Editorial Blog

Evaluating trade shows is a subjective matter. However, it’s fair to say that Messe Frankfurt, the organizers of the Ambiente and Tendence consumer goods shows, is miles ahead of Canadian show organizers in developing and promoting a new generation of designers—and by extension a next generation of exhibitors.

Every time I visit the Messe Frankfurt fairs, as I did this past weekend, I am impressed by Messe Frankfurt’s dedication to design and to the Talents programme, which provides young designers with an entrée into the industry.

For the benefit of those who haven’t had the opportunity to visit either Ambiente or Tendence, the Talents sections—there is one in the Loft division and another in Carat (jewellery)—are exhibit spaces given to young designers by the show. Nicolette Naumann, Tendence’s vice-president, explains that giving the space to young designers serves two purposes: It offers the selected designers an opportunity to present their products (prototypes, concepts, etc.) to the industry and make useful contacts. At the same time, she says, “the ‘Talents’ provide a breath of fresh air and [show] new approaches to products.”

I have asked why we don’t have similar exhibitions at trade shows in Canada. The answer has centered on the fact that while such exhibits are interesting and add “curb appeal” to a show, they are largely of interest to the press, not to buyers. That’s no doubt true. But, really, what would be so wrong with giving some kids the opportunity to show their products? What would be wrong with maybe attracting more young people to our decidedly middle-aged industry? What would be wrong with Canadian gift shows getting a breath of fresh air?