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Does your store have room for a “pop-up” shop?
Last week, an article in the Vancouver Sun told the story of a retailer who “is taking the pop-up store phenomenon to a whole new level, offering brands the exclusive use of a Gastown storefront for six-month stints.”
In the article, reporter Karen Gram explained that Eric Dickstein, co-founder of Times Profile Shop, would allow a “brand to showcase its entire collection in the way the brands have envisioned it” for six months. At the end of that time, the shop would be refurbished to the next brand’s specifications and it would move in for six months. According to Dickstein, the format maintains the excitement of a pop up but isn’t as temporary or limiting. Montreal’s Naked and Famous Denim is the first occupant of the store, which opened last week.
Reading the article, I wondered if it would be possible and beneficial for small store owners to offer parts of their stores on a temporary basis to a local artisan or brand, thus creating “pop-up shops” within their own businesses. It just might be one way to keep the retail experience fresh and interesting for consumers. What do you think? Would you have a pop-up shop in your store?
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Lori Smith, , Editor-in-Chief
Lori Smith is the editor of Gifts and Tablewares, Canada's premiere gifts and tablewares magazine. Written for retailers of gifts, tablewares, housewares, stationery and home furnishing accessories, its objective is to help readers increase their sales and run their businesses more profitably by providing information on new products, merchandising, small business management, customer service, consumer behavior and industry news. The magazine is published six times a year by BIG Magazines, LP, a leading Canadian information company.
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This page contains a single entry from the blog posted on August 23, 2010 2:41 PM.
The previous post in this blog was Out of the Dragon's Den and into the Gift Show.
The next post in this blog is Tendence Lesson: Isn’t it time Canadian gift shows got a breath of fresh air?.
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Comments (1)
Its about darn time someone said this. Thanks for sharing your thoughts with the world, this is imoportant stuff to some of us.
Posted by buy flowers philippines | September 29, 2010 12:04 PM
Posted on September 29, 2010 12:04