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Does it Matter that Retail is Boring?

In a news item about pop-up stores featured on CBC's The National last Thursday, Barbara Atkin, Holt Renfrew's vice-president of Fashion Direction, declared that retail has become boring; that's it's all "the same, the same, the same."

I agree with her to some degree: a lot of retail is boring, particularly retail formats like power centers and big box stores. However, independent retailers comprise one retail format that is not boring. Each store is a reflection of its owner's passions, interests and tastes. So, I wondered, given that consumers are allegedly looking for interesting, innovative stores, why aren't more of them shopping at independents?

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This page contains a single entry from the blog posted on December 7, 2009 4:19 PM.

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