Tendence Notes: A Visit to the Season’s First Trade Fair
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* Nine in ten (89%) "agree" (31% strongly/52% somewhat) that "since they started their own business, they have enjoyed a better quality of life."
* 91% indicate that there are more rewards than risks associated with running their own business.
* 93% says that they would do it all over again.
* 62% says that it's the independence and control that keeps them motivated to stay in business.
* 41% suggest that the potential financial gains and profits motivate them; others say it's simply loving the work that they're doing (29%), their personal drive for success (22%), a commitment to their employees and customers (21%), encouragement from family and friends (3%) or a fear of failure (3%)
* 78% of respondents "agree" (26% strongly/52% somewhat) that running their own business is "stressful."
* 65% have a "wary and cautious" attitude when it comes to the current state of the economy.
* 68% "agree" (strongly 22%/somewhat 46%) that they worry about their future financial security, such as pension and retirement, compared with just 32% who "disagree" (11% strongly/21% somewhat).
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