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Drumming Up Support for Independent Retailers
This morning as I was adding links to a National Stationery Show release I was posting, I discovered The 3/50 Project. In a nutshell, the 3/50 Project is a grassroots movement to save independently-owned businesses in the US by encouraging consumers to spent $50 per month at three locally-owned stores. It's tag line is: "Pick 3. Spend 50. Save your local economy." I think it's brilliant.
If you take a roam through its website (www.the350project.net), you'll learn that the project was founded by Cindy Baxter, a retail consultant and professional speaker. Through her company, Always Upward, she works with independent retailers to strengthen their businesses. The 3/50 Project is a continuation of that work. It offers US independent retailers a range of free resources to promote buying local. They can download graphics, a brochure, press releases, an ad to run on a local movie theatre's screen and more. If a project like this exists in Canada, I haven't heard of it and would like to. If there isn't one, maybe it's time to launch a 3/50 Project-like initiative in Canada. What do you think?
Have a wonderful Canada Day!!
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Lori Smith, , Editor-in-Chief
Lori Smith is the editor of Gifts and Tablewares, Canada's premiere gifts and tablewares magazine. Written for retailers of gifts, tablewares, housewares, stationery and home furnishing accessories, its objective is to help readers increase their sales and run their businesses more profitably by providing information on new products, merchandising, small business management, customer service, consumer behavior and industry news. The magazine is published six times a year by BIG Magazines, LP, a leading Canadian information company.
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This page contains a single entry from the blog posted on June 29, 2009 4:36 PM.
The previous post in this blog was Who's Got Time?.
The next post in this blog is Tendence Notes: A Visit to the Season’s First Trade Fair .
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