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Drumming Up Support for Independent Retailers
This morning as I was adding links to a National Stationery Show release I was posting, I discovered The 3/50 Project. In a nutshell, the 3/50 Project is a grassroots movement to save independently-owned businesses in the US by encouraging consumers to spent $50 per month at three locally-owned stores. It's tag line is: "Pick 3. Spend 50. Save your local economy." I think it's brilliant.
If you take a roam through its website (www.the350project.net), you'll learn that the project was founded by Cindy Baxter, a retail consultant and professional speaker. Through her company, Always Upward, she works with independent retailers to strengthen their businesses. The 3/50 Project is a continuation of that work. It offers US independent retailers a range of free resources to promote buying local. They can download graphics, a brochure, press releases, an ad to run on a local movie theatre's screen and more. If a project like this exists in Canada, I haven't heard of it and would like to. If there isn't one, maybe it's time to launch a 3/50 Project-like initiative in Canada. What do you think?
Have a wonderful Canada Day!!
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Lori Smith, , Editor-in-Chief
Lori Smith is the editor of Gifts and Tablewares, Canada's premiere gifts and tablewares magazine. Written for retailers of gifts, tablewares, housewares, stationery and home furnishing accessories, its objective is to help readers increase their sales and run their businesses more profitably by providing information on new products, merchandising, small business management, customer service, consumer behavior and industry news. The magazine is published six times a year by BIG Magazines, LP, a leading Canadian information company.
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This page contains a single entry from the blog posted on June 29, 2009 4:36 PM.
The previous post in this blog was Who's Got Time?.
The next post in this blog is Tendence Notes: A Visit to the Season’s First Trade Fair .
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Comments (4)
Great Idea Lori !!!
Winward and CAFA (Canadian Academy of Floral Art)and other wholesale suppliers have teamed up to raise funds for the Canadian Breast Cancer Society.
Details to follow.
Carl Insley
agent for Winward Canada
Posted by Carl Insley THE RIGHT STUFF sales agency | June 30, 2009 10:56 AM
Posted on June 30, 2009 10:56
The 3/50 Project has already launched in Canada! Our store, Notables, has been an advocate of the program for 3 months already, as are a few others in our area. There is no reason that the US information would not hold true for Canada. We are also involved with Keep Edmonton Original - a group of locally owned businesses whose voice is getting stronger and stronger. Most cities have a similar local initiative.
Suzanne Davis
Posted by Suzanne Davis | June 30, 2009 11:29 AM
Posted on June 30, 2009 11:29
Dear Lori
If this project is in Canada we need to hear about it . I have not but would love to.
A strong local base will build a better business before you move out to the national sales. Who started the 30/50 in canada and where is it ? I would love to be involved in ti .
Thanks
Rt
Ernest and Lee Gifts
gold56@shaw.ca
Posted by Ron Thompson | June 30, 2009 1:12 PM
Posted on June 30, 2009 13:12
Hi Lori, just heard about this from a fellow retailer here in Montreal. Think it's a fabulous idea. Has anything started yet?
Cheers
Dorothy
Posted by Dorothy | October 6, 2009 4:23 PM
Posted on October 6, 2009 16:23