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How are you luring customers into your store?
Last week the Los Angeles Times ran an article by the Associated Press that discussed the things independent retailers in the U.S. are doing to lure customers into their stores. The article, Independent stores pump up the perks to lure shoppers, related how retailers are "hoping special events, classes, blood pressure screenings and even career counseling will inspire shoppers to keep shopping…" One store owner interviewed for the article had hired a tarot card reader to give free readings during a jewelry trunk show. A San Francisco retailer, whose sales had dropped 40 percent, has started "throwing evening parties with specialty cocktails, live entertainment and an 'eccentric Victorian photographer' to entice customers." Another retailer is sending birthday cards with discount coupons to its customers. Are you doing anything extra to lure customers into your store?
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Lori Smith, , Editor-in-Chief
Lori Smith is the editor of Gifts and Tablewares, Canada's premiere gifts and tablewares magazine. Written for retailers of gifts, tablewares, housewares, stationery and home furnishing accessories, its objective is to help readers increase their sales and run their businesses more profitably by providing information on new products, merchandising, small business management, customer service, consumer behavior and industry news. The magazine is published six times a year by BIG Magazines, LP, a leading Canadian information company.
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This page contains a single entry from the blog posted on March 30, 2009 1:03 PM.
The previous post in this blog was New Products and New Ideas for a New Economy.
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