Today's edition of Shop.org's email SmartBrief contained a link to an article called E-Mail Marketing: V-Day Tips, New Tracking Tools. In it, writer Michelle Megna reports six tips for leveraging Valentine's Day from email marketing company Campaigner. With less than 100 hours until V-Day, I don't know if you have time to launch an email campaign but the tips themselves are worth keeping in mind as customers come through your doors on Thursday, Friday and Saturday looking for gifts to give their loved ones. The tips are:
1. Promote your special holiday offers up front.
2. Offer gift ideas… You can even offer a Top 10 Popular Gift section to help aid [customers] search for that special someone, says Campaigner.
3. Welcome those last minute shoppers.
4. Offer additional incentives--coupons, discounts, etc.
5. Think outside of the candy box: Flowers, candy and jewelry aren't the only things that make good Valentine's Day gifts, says the company.
6. Gather additional information. "If you don't already have customer 'friends and family' profile data, Valentine's Day can be a good opportunity to gather additional information from your customers such as important dates for them, friends, family and significant others, including birthdays and anniversaries."
Valentine's Day is a great opportunity to help your customers--and their spouses/boyfriends. And there's still time to build a "Top 10 Popular Gift" section.
