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More Men Shopping
On Tuesday, MasterCard released a new study on the Canadian grocery shopping experience. Among its many findings was one I thought was of particular note: Men are doing significantly more grocery shopping.
According to the study, in households with couples or multiple adults, 15 percent have a male who holds primary responsibility for grocery shopping and 41 percent share the responsibility equally. This leaves less than half that have a female who holds primary responsibility for grocery shopping. The study also revealed that men are more indulgent shoppers and that they spend the same amount of time shopping per trip as women. Julie Wilson, Director, Public Affairs, MasterCard Canada, points out that with "more men doing the shopping, it will be more important for manufacturers and stores to pay close attention to how men shop, and what motivates them to make purchases and shop at specific locations."
Reading the report, I couldn't help but wonder how these two segments will be impacting on specialty and gift retailing in the coming years. Will this industry have to pay closer attention to how men shop?
For those who are interested, the MasterCard MasterIndex™ Grocery Report: Checking Out the Canadian Grocery Shopping Experience is available on www.mastercard.ca.
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Lori Smith, , Editor-in-Chief
Lori Smith is the editor of Gifts and Tablewares, Canada's premiere gifts and tablewares magazine. Written for retailers of gifts, tablewares, housewares, stationery and home furnishing accessories, its objective is to help readers increase their sales and run their businesses more profitably by providing information on new products, merchandising, small business management, customer service, consumer behavior and industry news. The magazine is published six times a year by BIG Magazines, LP, a leading Canadian information company.
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This page contains a single entry from the blog posted on August 28, 2008 6:03 PM.
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