"I can only hope it's the ugliest shoes I've ever seen, Crocs, and the kings of jock rock, Nickelback."
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Croc Attack!!!
I was enjoying reading Marketing magazine's new "Pop Culture Blow Out" issue until I came across ad guy Scott O'Hara's cry for the demise of Crocs (see page 26 of the January 28, 2008 edition). O'Hara, who is the managing director of GMR Marketing in Toronto, completed the sentence "The hot thing in '07 that's now so over is…" with the following:
I don't have an opinion either way on Nickelback but with regard to the "ugliest shoes" he's ever seen I'd have to say, don't knock'em until you've walked a show or ten in them. For a long time, like O'Hara I was deterred from donning Crocs because of their less than lovely appearance. But, after watching retailers and suppliers comfortably walking the halls of gift shows in them for a couple of years, I finally gave in and bought a pair myself. They are show-shoe heaven. I don't care what they look like. This summer I walked the Toronto shows and then some of the European shows in them. Not a peep from my feet. No tired legs. Crocs are a fashion sacrifice worth making.
So, far from being a trend that should end, I hope Crocs are here to stay. I've been walking gift shows for a long time and my feet have never been happier.
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Lori Smith, , Editor-in-Chief
Lori Smith is the editor of Gifts and Tablewares, Canada's premiere gifts and tablewares magazine. Written for retailers of gifts, tablewares, housewares, stationery and home furnishing accessories, its objective is to help readers increase their sales and run their businesses more profitably by providing information on new products, merchandising, small business management, customer service, consumer behavior and industry news. The magazine is published six times a year by BIG Magazines, LP, a leading Canadian information company.
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This page contains a single entry from the blog posted on January 23, 2008 5:12 PM.
The previous post in this blog was Entering the (Inflated) Expectation Economy.
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Comments (2)
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Posted by Barbara | June 1, 2010 2:38 AM
Posted on June 1, 2010 02:38
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Posted by Jenny barton | July 6, 2010 4:02 PM
Posted on July 6, 2010 16:02