Croc Attack!!! (Editorial Blog)

I was enjoying reading Marketing magazine's new "Pop Culture Blow Out" issue until I came across ad guy Scott O'Hara's cry for the demise of Crocs (see page 26 of the January 28, 2008 edition). O'Hara, who is the managing director of GMR Marketing in Toronto, completed the sentence "The hot thing in '07 that's now so over is…" with the following:

"I can only hope it's the ugliest shoes I've ever seen, Crocs, and the kings of jock rock, Nickelback."

I don't have an opinion either way on Nickelback but with regard to the "ugliest shoes" he's ever seen I'd have to say, don't knock'em until you've walked a show or ten in them. For a long time, like O'Hara I was deterred from donning Crocs because of their less than lovely appearance. But, after watching retailers and suppliers comfortably walking the halls of gift shows in them for a couple of years, I finally gave in and bought a pair myself. They are show-shoe heaven. I don't care what they look like. This summer I walked the Toronto shows and then some of the European shows in them. Not a peep from my feet. No tired legs. Crocs are a fashion sacrifice worth making.

So, far from being a trend that should end, I hope Crocs are here to stay. I've been walking gift shows for a long time and my feet have never been happier.

Editorial Blog

Commentary on retailing, shopping, consumers and the gifts and tablewares industry today by G&T editor Lori Smith

Croc Attack!!!

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