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The Customer Service Paradox
In my editorial in the July/August 2008 issue, I wrote about attending a session called Customer Service & Sales: The "Closer" at the 2007 edition of STORES, the Retail Council of Canada's annual conference. The seminar was given by Kevin Graff, president of The Graff Retail Group. In my editorial, I forgot to include a telling anecdote from the seminar. At the beginning of his presentation, Graff asked the audience of retailers how many of them delivered great customer service? Hands shot up all over the room. Then he asked how many of them experienced good customer service in other stores? Only a few people raised their hands. The exercise got a good laugh from the audience. But the lesson is important: Is your customer service as great as you think it is?
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Lori Smith, , Editor-in-Chief
Lori Smith is the editor of Gifts and Tablewares, Canada's premiere gifts and tablewares magazine. Written for retailers of gifts, tablewares, housewares, stationery and home furnishing accessories, its objective is to help readers increase their sales and run their businesses more profitably by providing information on new products, merchandising, small business management, customer service, consumer behavior and industry news. The magazine is published six times a year by BIG Magazines, LP, a leading Canadian information company.
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This page contains a single entry from the blog posted on November 16, 2007 5:32 PM.
The previous post in this blog was Celebrating Canada.
The next post in this blog is Make the Most of Add-Ons.
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Comments (1)
very interesting
Posted by Used Stationary Bikes | August 26, 2010 3:13 AM
Posted on August 26, 2010 03:13