Some retailers say they are emphasizing accessories to make the in-store experience more fun for shoppers at a time when online shopping and gift cards are on the rise.
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Make the Most of Add-Ons
Today's edition of the National Retail Federation's e-newsletter carried an article on how little things--add-ons--can help retailers make big profits. The article, A Million Little Pieces" by Rachel Dodes, appeared in the Saturday edition of The Wall Street Journal. In it Dodes looks at how such pre-eminent retailers as Neiman Marcus, Victoria's Secret, Best Buy, FAO Schwarz, Urban Outfitters, Bloomingdale's, Coach and Saks Fifth Avenue are increasing their selections of add-on gift items and in doing so, upping the fun factor in their stores. Dodes writes:
Dodes also notes that "for many stores, accessories are a way to increase sales without taking a riskier route--discounting or holding sales before the holidays." She reports that at "Best Buy this year, the internal holiday mantra is 'Maximize the Gift'." You don't have to be a big retailer to do the same.
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Lori Smith, , Editor-in-Chief
Lori Smith is the editor of Gifts and Tablewares, Canada's premiere gifts and tablewares magazine. Written for retailers of gifts, tablewares, housewares, stationery and home furnishing accessories, its objective is to help readers increase their sales and run their businesses more profitably by providing information on new products, merchandising, small business management, customer service, consumer behavior and industry news. The magazine is published six times a year by BIG Magazines, LP, a leading Canadian information company.
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This page contains a single entry from the blog posted on November 19, 2007 2:28 PM.
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Comments (1)
fascinating blog about Make the Most of Add-Ons (Editorial Blog). I read it twice.
Posted by flash hard drives | August 26, 2010 5:56 AM
Posted on August 26, 2010 05:56