« The Customer Service Paradox | Main | When Green Isn't Green »

Make the Most of Add-Ons

Today's edition of the National Retail Federation's e-newsletter carried an article on how little things--add-ons--can help retailers make big profits. The article, A Million Little Pieces" by Rachel Dodes, appeared in the Saturday edition of The Wall Street Journal. In it Dodes looks at how such pre-eminent retailers as Neiman Marcus, Victoria's Secret, Best Buy, FAO Schwarz, Urban Outfitters, Bloomingdale's, Coach and Saks Fifth Avenue are increasing their selections of add-on gift items and in doing so, upping the fun factor in their stores. Dodes writes:

Some retailers say they are emphasizing accessories to make the in-store experience more fun for shoppers at a time when online shopping and gift cards are on the rise.

Dodes also notes that "for many stores, accessories are a way to increase sales without taking a riskier route--discounting or holding sales before the holidays." She reports that at "Best Buy this year, the internal holiday mantra is 'Maximize the Gift'." You don't have to be a big retailer to do the same.

Posted by Lori Smith on November 19, 2007 2:28 PM |

TrackBack

TrackBack URL for this entry:
http://bloggt.gifts-and-tablewares.com/cgi-bin/mt/mt-t.fcgi/15

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Search


About

This page contains a single entry from the blog posted on November 19, 2007 2:28 PM.

The previous post in this blog was The Customer Service Paradox .

The next post in this blog is When Green Isn't Green.

Many more can be found on the main index page or by looking through the archives.

Subscribe to this blog's feed
[What is this?]
Powered by Movable Type 3.35
Hosted by LivingDot